If your business communicates with customers via text, the upcoming 10-digit long code (10DLC) registration deadline is critical. Starting December 1, 2024, U.S. mobile carriers will block any unregistered 10DLC messages, meaning you must act now to ensure your messages keep reaching your customers without disruption.
What is 10DLC?
10DLC refers to the 10-digit phone numbers that businesses use to text their customers. Mobile carriers like Verizon, AT&T, and T-Mobile introduced 10DLC to regulate business-to-consumer texting and protect against spam. This applies to Application to Person (A2P) messaging, which is any text sent from a business to an individual.
Does Your Business Need to Register?
Yes, if you send texts from a standard 10-digit phone number, registration is required. This includes all types of business texting, such as appointment reminders, promotions, or service updates. Toll-free numbers and short codes are not affected by 10DLC regulations, but for standard numbers, registration is mandatory.
What Do You Need to Register?
To register your 10DLC number, you’ll need to work directly with your carrier or SMS service provider. They will require the following information:
Legal business name and federal registration number (EIN or Corporation Number) that matches your tax documents.
Campaign details about how you use text messaging. For example, if you send appointment reminders, that would be the campaign use case.
Sample messages that demonstrate typical messages your customers will receive.
Accuracy is key when submitting your information—any discrepancies could delay or invalidate the registration process.
What Happens If You Don’t Register?
If your 10DLC number is not registered by December 1, 2024, carriers will block your messages. Even if you think your texts are being sent, they won’t reach your customers. To avoid service disruptions, you must complete the registration process as soon as possible.
Key Tips for a Smooth Transition:
Make sure your website has a clear opt-out option for customers to unsubscribe from your messages.
Ensure your messaging complies with industry standards and guidelines.
Work closely with your carrier or SMS provider to ensure proper 10DLC registration and compliance.
Take Action Now
To avoid any interruptions in your texting capabilities, act before the December 1 deadline. If you need guidance on navigating the registration process with your carrier, contact us at solutions@cdpartnersllc.com or 215-343-5580. We’re here to help you through the process and make sure your messaging stays connected.
Let us help you stay compliant and keep your communication channels open!
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